Eco-friendly Promos

This ad placed by Dubai Metro plays a “dirty” trick. The abandoned, dust ridden cars are probably thought to have been left behind by Dubai residents who have either left the country, been reported missing, or ditched their old wheels for some new ones. Quite the contrary, these cars have been left behind for the metro. I think the dirt tactic was quite smart seeing as how a custom bumper sticker would not do the job(cars+road=purpose defeated). All over the country, and now the world, people are parking their cars and opting for a ride on the train. It saves gas and decreases the amount of pollution being added to the air. And to keep the eco-friendly trend going, car owners should use a promotional car wash kit when it finally comes time to rid their car of the dirt acquired while they’ve been on the metro.

Did you know Honda has created a website dedicated to promoting its new eco-friendly hybrid car? While perusing the site, you can find all of the key features about the new Honda Insight that makes it environmentally safe. There is even an interactive option which enables visitors to see videos of drivers using the car’s eco-score system to drive in the most gas-efficient manner possible. Honda can now further the effort by giving away custom automative and reusable promotional products to consumers.

(Via: Creative Loafing)

Famous faces like Captain Planet graced the floors during an eco-fundraiser called “Superheroes for Earth” at the Tabernacle (Atlanta) on December 12, 2008 in order to benefit hands-on environmental projects for youth, Atlanta Children’s Shelter, Our House and Upper Chattahoochee Riverkeeper!

If you have a similar event approaching, takes notes from this interactive “green” carpet eco-fundraiser event while utilizing great eco-friendly giveaways.

Think of eco-friendly promotional giveaways that will grow on the recipient, are memorable, and can be used by the receiver long after the eco-event!

“Welcome Kit” of Promotional Products Helps Smooth Employee Transition During Office Move and Promotes New Eco-friendly Campaign for Prominent Law Firm, Akin Gump Strauss Hauer & Feld LLP

Can eco-friendly promotional products really give a warm welcoming and introduction to eco-living for people at the workplace. Find out how a law firm transitioned their hesitate employees to becoming more eco-conscious!

Challenge: How to leverage promotional products to help employees feel at home quickly during a time of transition while also introducing new eco-sensitive policies.

With more than 900 lawyers in 13 offices from Abu Dhabi to London, and from Beijing to both coasts of the U.S., Akin Gump Strauss Hauer & Feld LLP is one of the largest law firms in the world.

When Akin Gump’s New York City branch outgrew its space and moved to a bigger, better, greener office building (one of the greenest skyscrapers thus far), the Akin Gump HR team had three things in mind. First, they wanted to successfully bring together their 390 employees, who had been physically divided in the old building. Second, they wanted to make everyone feel at home in the new space. And third, the team also wanted to unveil a cool, new “Go Even Greener” campaign inspired by their new office home. That’s when the Akin Gump HR team reached out to ePromos Account Executive Stacey Lewis for help in creating a “welcome kit” worthy of accomplishing this multi-faceted feat.

Solution: Jumbo reusable shopping totes, microwaveable 15-ounce coffee mugs and branded LifeSavers candies.

The team’s choices for the kit certainly fit: jumbo reusable shopping tote bags, microwaveable coffee mugs and logoed rolls of LifeSavers candies. The hefty grocery totes, 100 percent recyclable and reusable, in the firm’s traditional blue, are both tear resistant and water repellant, encouraging years’ of use. The 15-ounce microwavable, dishwasher-safe mugs, also in Akin Gump blue, come with comfort-grip handles and rotating, locking signature lids that disassemble for easy cleaning. And while the LifeSavers—given for a boost of energy—aren’t available through the ePromos Web site, we were able to easily source and deliver them, branded the Akin Gump way.

Some assembly required. Anticipating the team’s need for help assembling the kits (and to minimize stress—things are busy enough just before a move!) Stacey also offered ePromos fulfillment services. This way, the products from various vendors were delivered to an ePromos’ warehouse, where our team put the kits together before shipping them to Akin Gump’s new office before the big day arrived.

Result: Less HR stress, happy employees despite a typically tumultuous time of transition—promotional success!

When the employees arrived at the new building on the first day, they were greeted with a breakfast and lunch event—and with their official Akin Gump Welcome Kits—complete with eco-friendly products. The HR team’s manager tells us the kits were a hit: he still sees employees using the bags and mugs everywhere—and when he does, he offers a comment of “Nice mug!” or “Nice bag!” Staff members report leaving the bags in their cars so they’re easily available for grocery shopping. And—a surprise to Akin Gump’s HR manager—employees loved the mugs most: they say that the lid stays cool even after microwaving so they can sip their coffee or soup without burning sensitive lips. Both products together make for a more eco-friendly Akin Gump, in the office and out. Most importantly, though, the promotional welcome kit helped employees quickly connect and settle into their new office home—another promotional success!

(Via: CLPR)

Who knew eco-friendly promotional items could be so much fun! At a past Social Vibe event for Surfrider Foundation, a pollution prevention organization helping to protect oceans, beaches and surf areas around the world, eco-friendly party favors were given out in order to reinforce the ecologically friendly theme of the event. So what were these cool giveaways? Eco friendly and organic products such as soaps, services, candles and related fun promotional items, which were all placed in reusable bag!

A custom calendar made from recycled paper promoting a greener lifestyle with 12 months worth of green living advice would be a great recycled promotional item for the calendar season!

I can see these calendars being given out at a farmer’s market or green rally type of setting. I actually received something similar when I was grocery shopping at Pathmark. So imagine you can promote your company and green efforts for the entire year.

Burt’s Bees recently concluded their national “Bee-utify Your World Mobile Tour.” This grassroots project is an annual promotional tour that broadcasts and supports natural and environmentally friendly personal skin care products that takes place in the spring and summer. Burt’s Bees gave out free beauty promotional samples, gave one-on-one consultation to attendees, and product demonstrations. The Burt’s Bees’ tour is a great tool for eco-friendly promotions.

Ok, the second McDonald’s billboard up there is actually what this post is all about. McDonald’s occasionally tries to market itself as having sustainable business practices, and indeed, they aren’t ALL bad. They’ve launched an “environmental commitment” section on their website, which details their plans to green up their corporation. However, in the last few years they’ve sparked outrage when they gave way 42 MILLION toy hummers in their happy meals. Promoting excessive, gas-guzzling, polluting cars to future generations while the earth is increasingly suffering is unacceptable. In protest, the Environmental Working Group, Clean Cars for Kids, and HybridCars.com teamed up to create a website devoted to raising awareness of this issue. It’s called Ronald McHummer. The site allows you to send in a pre-written letter protesting the toys to execs, as well as generate your own McDonald’s signs condemning them (like we did above!). Try it! It’s actually pretty entertaining. Various clever slogans grace the web. Here are some of the best:

* “Would you like your happy meal hot or just globally warmed?”

* ” I’m guzzlin’ it”

* “Destroying the planet one burger at a time.”

*”Over 2,500 soldiers dead for oil, Hummer with your happy meal?”

“We proudly contribute to heart disease, obsesity, and now pollution”

No questions about the message this billboard conveys! In this day and age, people are swamped with information on a daily basis. Thus, sometimes taking a minimalist approach to advertisement is the best way to really stand out. Simplicity works especially well with ads that are only seen briefly, like this billboard. Even fast drivers won’t miss its important statement (although it’s probably not as effective during the day).

This recycling bin is certainly an eye-catcher, and encourages kids to recycle on the playground. Given the wide-spread prevalence of water/soda and other beverage bottles in kid’s lunches, funny bins like this can save a lot of plastic! Plus, they’ll make kids aware of the importance of recycling at young, impressionable ages.