PUMA’s Thinking Outside The Box
April 14, 2010Have you ever thought of how many trees are wasted from the production of shoe boxes? Some people don’t even keep shoes boxes a week after their new purchase. PUMA has taken a step toward decreasing their carbon foot print and erased the shoe box from the packaging of it’s customized footwear. I must say the mini recycled tote bag is absolutely chic and a great way store shoes. It’s a much more eco-friendly product than a cardboard box. Team has put all of the info about their collaboration with Fuse Project for the sustainable product into this promo video.

