Eco-friendly Promos

Consumers can be eco-friendly away from home now that green hotels are emerging. SO how can these environmentally friendly hotels reach these eco-conscious consumers that are demanding to maintain their “green” habits or are willing to learn how eco-habits when they are on vacation or on a business trip? Implementing an email marketing campaign and reinforcing your message with eco-friendly promotional products like a recycled duffel bag or a super-soft eco-friendly blanket. With an eco-friendly agenda, you can appeal to the targeted audience.

There must be some sort of plastic-less revolution going on. More and more grocery stores are uniting in order to encourage their shoppers to use fewer plastic bags in exchange for reusable shopping bags. Some stores even give you a discount on your overall total if you bring your reusable grocery bag. I think that is a win-win situation: getting a discount AND saving the environment!

Scott’s EcoSense, an environmentally friendly gardening company, promotes the idea of a sustainable garden or a garden that gives back to earth. In order to promote the concept of eco-garden, a great idea would be to send a eco-friendly plant to spark interest in your endeavor amongst clients and to initiate the progress toward eco-gardening.

(Via: Razoo Community)

Observe how many people you see at your office, walking in the street, at home drinking coffee out of a disposable cup on any given day. Well unfortunately those many of those cups end up in landfills and will not disintegrate for hundreds of years; the ever-piling waste wreaks the environment because the waste seeps into the groundwater.

Razoo is an online community network based on becoming socially responsible. The group had a past campaign related to eliminating pounds of trash by stopping the use of disposable coffee cups. Promoting the campaign with reusable coffee cups was a great way to reinforce the agenda!

This reusable alternative is a simple and great way to take action to preserve the planet.

Eco-Friendly Fashion Show - video powered by Metacafe

How would you promote an eco-friendly fashion show? You can transform every aspect of marketing an ecologically friendly fashion show from eco-invitations to eco-friendly event giveaways like organic t-shirts, tote bags and picture frames. In an industry that focuses on what style is in and what style is out, the method in which you promote your eco-fashion event is important. By making sure your promotions are also aligned with your eco-fashion agenda to raise awareness of the correlation between the environment and fashion industry, you are engaging your audience before and possibly after your event with an environmentally friendly direct mail campaign to follow-up with your guests!

(Via: Creative Loafing)

Famous faces like Captain Planet graced the floors during an eco-fundraiser called “Superheroes for Earth” at the Tabernacle (Atlanta) on December 12, 2008 in order to benefit hands-on environmental projects for youth, Atlanta Children’s Shelter, Our House and Upper Chattahoochee Riverkeeper!

If you have a similar event approaching, takes notes from this interactive “green” carpet eco-fundraiser event while utilizing great eco-friendly giveaways.

Think of eco-friendly promotional giveaways that will grow on the recipient, are memorable, and can be used by the receiver long after the eco-event!

“Welcome Kit” of Promotional Products Helps Smooth Employee Transition During Office Move and Promotes New Eco-friendly Campaign for Prominent Law Firm, Akin Gump Strauss Hauer & Feld LLP

Can eco-friendly promotional products really give a warm welcoming and introduction to eco-living for people at the workplace. Find out how a law firm transitioned their hesitate employees to becoming more eco-conscious!

Challenge: How to leverage promotional products to help employees feel at home quickly during a time of transition while also introducing new eco-sensitive policies.

With more than 900 lawyers in 13 offices from Abu Dhabi to London, and from Beijing to both coasts of the U.S., Akin Gump Strauss Hauer & Feld LLP is one of the largest law firms in the world.

When Akin Gump’s New York City branch outgrew its space and moved to a bigger, better, greener office building (one of the greenest skyscrapers thus far), the Akin Gump HR team had three things in mind. First, they wanted to successfully bring together their 390 employees, who had been physically divided in the old building. Second, they wanted to make everyone feel at home in the new space. And third, the team also wanted to unveil a cool, new “Go Even Greener” campaign inspired by their new office home. That’s when the Akin Gump HR team reached out to ePromos Account Executive Stacey Lewis for help in creating a “welcome kit” worthy of accomplishing this multi-faceted feat.

Solution: Jumbo reusable shopping totes, microwaveable 15-ounce coffee mugs and branded LifeSavers candies.

The team’s choices for the kit certainly fit: jumbo reusable shopping tote bags, microwaveable coffee mugs and logoed rolls of LifeSavers candies. The hefty grocery totes, 100 percent recyclable and reusable, in the firm’s traditional blue, are both tear resistant and water repellant, encouraging years’ of use. The 15-ounce microwavable, dishwasher-safe mugs, also in Akin Gump blue, come with comfort-grip handles and rotating, locking signature lids that disassemble for easy cleaning. And while the LifeSavers—given for a boost of energy—aren’t available through the ePromos Web site, we were able to easily source and deliver them, branded the Akin Gump way.

Some assembly required. Anticipating the team’s need for help assembling the kits (and to minimize stress—things are busy enough just before a move!) Stacey also offered ePromos fulfillment services. This way, the products from various vendors were delivered to an ePromos’ warehouse, where our team put the kits together before shipping them to Akin Gump’s new office before the big day arrived.

Result: Less HR stress, happy employees despite a typically tumultuous time of transition—promotional success!

When the employees arrived at the new building on the first day, they were greeted with a breakfast and lunch event—and with their official Akin Gump Welcome Kits—complete with eco-friendly products. The HR team’s manager tells us the kits were a hit: he still sees employees using the bags and mugs everywhere—and when he does, he offers a comment of “Nice mug!” or “Nice bag!” Staff members report leaving the bags in their cars so they’re easily available for grocery shopping. And—a surprise to Akin Gump’s HR manager—employees loved the mugs most: they say that the lid stays cool even after microwaving so they can sip their coffee or soup without burning sensitive lips. Both products together make for a more eco-friendly Akin Gump, in the office and out. Most importantly, though, the promotional welcome kit helped employees quickly connect and settle into their new office home—another promotional success!

(Via: CLPR)

Who knew eco-friendly promotional items could be so much fun! At a past Social Vibe event for Surfrider Foundation, a pollution prevention organization helping to protect oceans, beaches and surf areas around the world, eco-friendly party favors were given out in order to reinforce the ecologically friendly theme of the event. So what were these cool giveaways? Eco friendly and organic products such as soaps, services, candles and related fun promotional items, which were all placed in reusable bag!