Short and Sweet Reminder: Turn out the lights!
June 25, 2008
No questions about the message this billboard conveys! In this day and age, people are swamped with information on a daily basis. Thus, sometimes taking a minimalist approach to advertisement is the best way to really stand out. Simplicity works especially well with ads that are only seen briefly, like this billboard. Even fast drivers won’t miss its important statement (although it’s probably not as effective during the day).
